Self Improvement | Philosophy Of Education.

By J. Green

The following overview of a common SEO campaign is not anattempt to describe the processes in use by all SEO's, and infact there are a handful of really good SEO firms out there.Good SEO firms are generally identifiable by two commonelements: Longevity and Customer Loyalty Overview of a commonSEO Campaign:

II - On Page Optimization: • a) Add textual content that iskeyword rich - Embed pre-determined target keywords throughouttext according to the SEO's notion of ideal keyword density andusage. • b) Add Title and Meta Tags that are keyword rich -Often this involves composing code that is extremely keyworddense, which fortunately is no longer an effective technique tomanipulate rankings on most search engines. • c) Miscellaneousother elements such as Anchor Texts, Alt Text, etc. aremanipulated to increase keyword density. II - Off PageOptimization: • a) Link Building - Ideally this involves findingrelated but non-competing web sites of high quality to exchangelinks with. However automated ink spamming is a common practicethat is employed, which although initially effective, can resultin expulsion from search indexes. Furthermore link spammingdegrades the overall quality of the WWW. III - Adjustment: • a)On a regular basis the various "optimized" elements are adjustedin an attempt to find an ideal combination that will result intop rankings for the target keywords. This is quite often a lotof guesswork and wishful thinking. The Mission of this type ofcampaign is to take an existing website, regardless of qualityand Make it Appear to be the Best. When such a campaign issuccessful, the SEO has succeeded in reducing the quality ofsearch results for that keyword by positioning a web site thatdoes not deserve a top position. Furthermore link spammingreduces the quality of the internet link graph by forgingunnatural connectivity families.

Overview of Proposed SEO Campaign:

I - Ground Up Solutions: • a) The construction of innovative,high quality websites that are built according to concepts thatreflect knowledge of search engine technology. • b) Rejection ofexisting websites as a standard with few exceptions. Offercomplete solutions of design and SEO to insure uncompromisingquality. II - New SEO Methodology: • a) Traditional SEOtechniques should be abandoned to pursue a true Search Engineknowledgebase resulting from scientifically sound research. • b)Abandon the concept of "tricking" search engines into rankingweb pages and focus on building websites of high enough qualitythat they can rank well based upon their own merit. • c)Citation development will still be an integral part of thiscampaign however new systems, standards of quality and types ofcitations are implemented and enforced such that the idea oflink building no longer accurately describes this process. A NewPhilosophy for Search Engine Optimization The Mission of thistype of campaign is to build a highly optimized web site that Isthe Best. Websites will achieve top rankings for 2 reasons: 1.They are constructed as comprehensive authorities within theirindustry. 2. They are designed to make the most of their naturalstrengths through an understanding of search technologies.

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